You don't need a fully formed plan. An early concept — even just a sense of purpose and audience — is enough to begin a planning enquiry.
Best for: initial conversations How we work
Planning Process
A structured approach to exhibition and fair organisation — from initial brief through to delivery preparation and post-event review.
Our approach
Why a structured process matters
Exhibition and fair organisation is a complex undertaking. Without a clear process, important elements can be overlooked, communication with participants can become fragmented, and the visitor experience can suffer as a result.
Dutt Legacy's planning process is designed to address this — providing a clear, staged framework that keeps all aspects of the event on track, from the first discussion about purpose and format to the review of what worked after the event.
The process is adaptable to the scale and complexity of each event, but maintains a consistent structure that helps ensure nothing important is missed.
The seven stages
From brief to review
Every exhibition or fair enquiry moves through a considered planning journey. The stages below outline how Dutt Legacy approaches the process.
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Initial Brief
Understanding the purpose, intended audience, event type and any practical requirements from the outset.
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Event Concept
Shaping the format, atmosphere and intended experience based on the brief and available information.
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Participant Planning
Considering exhibitors, vendors, partners or collaborators — categories, numbers and coordination needs.
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Venue & Layout
Reviewing space, visitor flow, display needs, accessibility considerations and layout direction.
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Communication & Coordination
Structuring information for participants and stakeholders — timelines, requirements and practical guidance.
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Delivery Preparation
Preparing the event plan, timings, signage direction and practical requirements for the event day.
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Review & Follow-up
Capturing learning, reviewing the event against its purpose and identifying future opportunities.
Event planning checklist
What to consider before your enquiry
When preparing an event enquiry, it helps to have considered the following areas. No single item is required before making contact — the checklist helps you think through what you already know and what still needs to be decided.
Dutt Legacy can help work through any of these areas as part of the planning discussion.
- Event purpose and intended message
- Target audience and visitor profile
- Proposed location or venue type
- Event date or preferred timescale
- Exhibitor or vendor categories
- Expected event format (exhibition, fair, etc.)
- Visitor journey and flow considerations
- Accessibility needs and requirements
- Signage and display direction
- Partner or sponsor requirements
- Communication and information planning
- Budget range (optional)
Getting started
What you need to get started
You have a concept and some initial thinking about format, participants and location. A planning enquiry can help refine this and identify the key next steps.
Best for: concept developmentYou have a clear brief — purpose, audience, format and timescale — and need support with the planning, coordination and delivery process.
Best for: full planning support
Begin planning
Ready to start your planning enquiry?
Whether you have a fully formed event brief or just an initial idea, Dutt Legacy can help you work through the planning process from the very beginning.